Maersk Demonstrates Robust Omnichannel-Fulfillment Capabilities During Singles Day

Maersk, a leading global integrated logistics provider, has successfully navigated the surge in demand during the Singles Day shopping festival, a major e-commerce event in China, by showcasing its robust Omnichannel-Fulfillment (OCF) capabilities.

In support of 56 key clients across 16 OCF sites in China, Maersk efficiently managed a staggering 8.15 million outbound orders, comprising over 16 million pieces. This remarkable achievement represents a significant 26% increase in order volume compared to the previous year.

Maersk's enhanced OCF capabilities, which encompass integrated order management, warehousing, and distribution services, played a pivotal role in ensuring timely and seamless fulfillment for its customers. The company's meticulous preparation, strategic planning, and seamless collaboration across various teams enabled it to effectively cater to a diverse range of verticals, including home products, footwear & apparel, fashion, FMCG, cosmetics, and technology.

Leveraging automated solutions in its operations, Maersk further enhanced productivity, enabling the provision of cost-effective, reliable, high-quality, and customized omnichannel-fulfillment services for its customers.

"Maersk's enhanced OCF capabilities are a testament to the company's unwavering dedication to provide integrated logistics solutions for customers," remarked Sophy Chen, Head of OCF China account management, Jiangsu & North China operation at Maersk.

The company's commitment to excellence was echoed by customers like Lacoste and Erno Laszlo, who expressed their appreciation for Maersk's instrumental role in resolving their supply chain challenges and supporting their growth targets.

"Maersk Omnichannel-Fulfillment has played a pivotal role in resolving our supply chain challenges, from the products leaving the factory to the warehouse, product storage, and distribution to the end customers," stated Jeffrey Zhu, Senior Supply Chain Manager of Lacoste China.

Similarly, Kiko Xu, Supply Chain Associate Director of Erno Laszlo China, highlighted the value of Maersk's partnership, emphasizing the company's unwavering support in navigating the stringent packaging requirements and tight delivery timelines associated with the high-end cosmetics industry.

As the Chinese e-commerce market continues to evolve, Maersk remains committed to adapting and innovating, connecting and simplifying its customers' supply chains through integrated end-to-end solutions, forging strong partnerships with customers, and actively exploring new areas of collaboration.

Maersk's robust OCF capabilities have positioned it as a trusted partner for businesses seeking to navigate the complexities of the e-commerce landscape and achieve their growth aspirations. The company's dedication to providing seamless, efficient, and customer-centric fulfillment solutions is a testament to its commitment to excellence in the dynamic world of integrated logistics.

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