Hapag-Lloyd Reaches Halfway Point in Mission to Create World's Largest Smart Container Fleet

Hapag-Lloyd has reached a major milestone in its mission to create the world's largest smart container fleet, with the installation of its 700,000th tracking device. The company is on track to have all of its 1.6 million dry containers equipped with real-time tracking devices by early 2024.

This investment is part of Hapag-Lloyd's broader digitalization strategy, which aims to improve customer service and supply chain efficiency. By providing real-time data on the location and condition of their cargo, Hapag-Lloyd can help customers to better plan their shipments and make informed decisions.

The company's smart container fleet will also provide valuable insights into the global shipping industry. By tracking the movement of containers, Hapag-Lloyd can identify bottlenecks and inefficiencies, and work with other stakeholders to improve the flow of goods around the world.

The installation of the 700,000th tracking device was marked by a ceremony at Hapag-Lloyd's headquarters in Hamburg, Germany, attended by Dr. Volker Wissing, Germany's Federal Minister of Digital and Transport. In his remarks, Wissing praised Hapag-Lloyd for its commitment to innovation and its role in leading the digitalization of the shipping industry.

"Hapag-Lloyd is setting new standards for supply chain transparency and customer service," said Wissing. "The company's smart container fleet is a game-changer that will benefit all stakeholders in the global shipping industry."

Hapag-Lloyd's investment in smart container technology is just one example of how the company is working to stay ahead of the curve in a rapidly changing industry. By embracing digitalization, Hapag-Lloyd is well-positioned to continue to provide its customers with the best possible service.

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