Release Date:
Release ID: 4155

Google & Partners Launch Campaign To Get Britain Exporting

Google UK, along with Applied Language Solutions, HSBC, Royal Mail, Institute of Export and UKTI will on Monday launch a new export website called Export Adviser, for UK businesses interested in exporting their goods and services.

Despite the pound standing weak against the Euro and other currencies, only 75,000 businesses in Britain are currently exporting*. The EU recently identified a number of barriers to export for SMEs including: language and cultural barriers, cross-border logistics and payments, administrative barriers and advertising challenges, highlighting the need for UK business support in this area.

Export Adviser [] aims to provide a pre-packaged toolkit for small and medium sized businesses to break down these barriers. The package will include expert advice for novice exporters, as well as new tools and incentives for existing exporters looking to reach new customers in new markets. The site will also include a brand new tool to help businesses find their market hotspots overseas, using data from the millions of Internet searches conducted on Google worldwide.

To help businesses get started, the partnership has also put together a new related service called the 'Export Box', which provides would-be exporters with discounts in website translation, advertising, email and call centre support and cross-border payments.

Minister for Trade and Investment Lord Davies of Abersoch said: “Exporting can be the lifeline that pulls companies through the downturn. Yet many miss out because they don’t know what the opportunities are, how to grab hold of them or where to start. UKTI is proud to work with Google, the world's number one brand, to provide real help for businesses looking to export. There is a world of business opportunities out there, and they're just a click away.”

Dan Cobley, marketing director, Google, said: "Consumer behaviour is changing rapidly as people turn to the web to find products and services at the best value, especially when times are tough. The fantastic thing about the web is that anyone with a computer and an internet connection can tap into a global market from day one, opening up new revenue streams for their businesses. This site will hopefully give SMEs a big helping hand as they look to export for the first time."

Gavin Wheeldon, Chief Executive, Applied Language Solutions, said: “With the UK’s trade deficit at a staggering £2.5 billion, more businesses should be looking to market their products and services abroad. However, many continue to shy away from lucrative opportunities, simply because they lack prior experience or knowledge of foreign languages hinders their confidence. Consumers are four times more likely to purchase from a website in their native language, so having access to language experts to translate websites, emails and marketing material is vital in overseas expansion. Export Box is a unique package available through Google’s Export Advisor website, and is designed to provide language support alongside a host of other products and services for companies wanting to access international markets. There is a fantastic opportunity for Britain’s businesses to reap the benefits of exporting and Export Box will enable them to do this with confidence in an easy, low cost, and low risk way.”

Gary Simpson, International Director, Royal Mail, said: "Many companies, in particular SME's, are already taking advantage of the fantastic opportunity presented by overseas markets to grow their businesses in this difficult time. Having detailed, expert advice from trusted business partners in a single, easily accessible place can only help other businesses take advantage of this opportunity."
The site will be launched officially at the Mayor of London's Taking London Global event at City Hall, 1st June 2009. The Mayor of London, Boris Johnson, said:

"A strong and growing export market is vital to helping London through the recession and make our great city a world beating trading centre for when the upturn comes. That's why I am launching London's first ever Export Promotion Programme, to help more London businesses seize the opportunity to market their goods and services around the world.

"I am absolutely thrilled that the world's best known internet provider shares our vision. With Google's new facility, even the smallest business will have instant access to a library of online exporting information. This means that, combined with the help on offer in London, they can now start thinking about new overseas markets for their goods and services and most importantly, new revenue streams."
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