Release Date:
Release ID: 3635

Bakers Delight choose Fastcards Events RFID solution

Bakers Delight and COBS BREAD recently staged their International Conference in Cairns, Australia with more than 1200 delegates from Australia, New Zealand and Canada; including franchisees, retail and corporate staff.

Bakers Delight turned to Fastcards, an ID Issuance and Management Solution, to manage the large traffic flow of the delegates in and out of the conference plenary sessions.

According to Mr Scott Austin, President of Fastcards, the Events RFID solution was deployed across seven main entries into the Cairns Convention Centre.

“The Fastcards Events RFID solution provided Bakers Delight with valuable feedback on who reported to which session, which not only assisted the event management for the conference, but will also provide accurate and detailed information for future conference planning,” Mr Austin said.

Franchisee participants carried a UHF RFID Tag on their lanyard credentials which was read at entry portals made up of a reader and antennas.

According to Mr Chris Caldwell, General Manager Marketing & Operational Support from Bakers Delight, “We used the Fastcards Events RFID system to create a team-based competition among the delegates to encourage participation in both plenary sessions and extracurricular activities.”

“The Fastcards system was a great way of incorporating RFID technology into our event to support both the event process and our marketing information system.” Mr Caldwell said.


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