Release Date:
Release ID: 1749

Maxymiser Hits the Acquisition Trail to Create Services Division

Adds Services Division to its portfolio to compliment range of website optimisation tools using multivariate testing, segmentation and behavioural targeting

London 07 July 2007, Maxymiser, Europe’s leading web site optimisation, multivariate testing and behavioural targeting provider, has stepped up its offensive on the expanding onsite testing market by adding a services division to its portfolio. The acquisition of off-shore web and mobile development company IDE Digital puts Maxymiser in control of its development resource and expands the range of services available to clients.

Established in 2002, IDE Digital has an impressive pedigree. The company was behind the development of the HitDynamics web analytics platform which became part of Hitwise’s portfolio in 2005 and was subsequently retained by Experian. They bring with them an impressive client list including LexisNexis, New Scientist, LOVEFiLM International, Siren TV, Kuoni Group and Venda.

IDE Digital will now be known as Maxymiser Services and will retain and further expand the existing team of over 50 high calibre developers based in two East European technical centres. Under the Services branding, Maxymiser is now well placed to offer value added development services to clients and partners in the key areas of web development, analytics and mobile applications.

The acquisition will allow Maxymiser to accelerate the development of its website testing and optimisation solution in the areas of Personalisation and Behavioural Targeting. A team of 15 analytics and online marketing development specialists with an additional 40 developers working across web and mobile projects brings the company's European team to over 80 people.

Bill Dobbie, CEO of Maxymiser commented "Our clients face increasing stress on their development resource. Maxymiser Services will soak up this pressure by providing clients with value added development and analytical capabilities allowing their businesses to benefit from optimisation and personalisation technologies. The team has an unrivalled track record of dealing with complex and scalable projects in analytics, web development and mobile applications. I believe this acquisition makes Maxymiser the best resourced team to service the European market place."

Interviews with key figures at Maxymiser and corporate photos are available upon request.

About Maxymiser Services

Formerly IDE Digital, Maxymiser Services is the professional services arm of web optimisation and multivariate testing specialist Maxymiser. Based in the cities of Dnepropetrovsk and nearby Zaporizhzhya, the company employs over 50 developers in the Ukraine. Management, Marketing and Project Management functions are provided from UK offices in Edinburgh and London.

For information on Maxymiser Services call Peter Ellen, Managing Director, Services on +44 (0)131 2201313

About Maxymiser

Maxymiser optimises the effectiveness of any website’s content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so. As a result website owners can refine and finesse content and design offers time and time again to capitalise on strong performing features and remove the weak. Maxymiser’s range of services includes multivariate testing, behavioural targeting and visitor segmentation.

Press Contact

Alasdair Bailey, Senior Partnerships Manager, +44 (0)131 220 1313


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