Release Date: 23 February 2007
Release ID: 1183
Participants identify career opportunity as key reason behind career choice. In the war for talent, companies within the logistics industry must invest more in a strong HR strategy to improve the “employerbility” as “employer of choice”.
The International Logistics Salary Survey currently being conducted by Europhia Consulting has received participation from over 1,200 participants in over 35 countries all around the world.
Based on the current response level Europhia Consulting would like to share an interesting first observation. While “Salary” remains a key criterion in making a career choice, “Career Opportunity” is actually mentioned to be a more dominant factor in all regions. It is important for employees to have clarity on their career development within a company and see opportunities for both personal growth and professional career development.
However, there are clear differences between the key regions when it comes to the third key reason for making a career choice. European respondents view “Corporate Culture” as the third most important factor in making a career move. Asian respondents look for “Management Recognition”. American respondents are concerned with the “Reputation of the Company” in the choice of working for a certain company.
Europhia Consulting adds that the labour market for resource within the sector is heating up further in a strong growing international economy. This will result in an increase in competition for talent from within and outside the logistics sector. Therefore, companies should be aware of these trends and accept these as the “operating environment” of the years to come. The results from the salary survey make clear that besides offering market competitive salary packages there are other factors such as offering employees clear career opportunities, which are important for an employer to consider as part of its HR strategy. These factors are key to attracting and retaining talented human capital.
In the nineties, the buzzword was the “employability” of individuals to better equip themselves with relevant skills and experience for the labour market. Today, it is about “employerbility”, to describe what companies must do to be recognised, as an “employer of choice”. Eelco Dijkstra, Managing Director of Europhia Consulting, advises clients to invest in a robust HR strategy to promote the employer’s marketability in the industry. He has termed this as the “employerbility” of the company.
Current developments indicate that in today’s labour market it is the “employer” who must invest the time and effort to develop a strong HR strategy to promote the employer’s marketability. This forms the key to attract and retain talent.
A summary report of the final results of the international salary survey will be sent out to clients by the end of March 2007. The report will provide comparisons and trends related to salaries, working hours, and career motivations between regions, age groups, and job levels.
In the months ahead Europhia Consulting will provide further research from various surveys it has been conducting with various Universities to help its clients with more information to better manage this development.
The salary survey is still open at www.europhia-survey.com until March 2nd, 2007.
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