Release Date:
Release ID: 1157

Right time, right place

Crossflight launches new

international collateral management service

Crossflight Limited, the international logistics specialist, has launched its new Global Collateral Management service to help agencies ensure that their clients brochures, CDs, promotional items and other collateral are always available in the right quantities and at the right time for branches, franchises, partners, resellers, retailers and end customers.

Research has shown that in many markets, if collateral is not available, then sales are lost. A study with a number of organisations in the automotive, legal, professional services, IT, business equipment and financial services sectors revealed that such loss of sales can represent considerable sums.

Crossflights Global Collateral Management service provides a sophisticated virtual warehousing service for sales management, marketers and customer service operations. The new service, developed in collaboration with a selection of international blue-chip customers, works one of two ways. In the first configuration, branches, offices or intermediaries file online shipping requests with the Crossflight service to have collateral delivered to the end customer. In the second configuration, the branch or reseller themselves request collateral deliveries when stocks are getting low. Both incorporate track and trace on deliveries, along with stock management triggers.

In testing with development clients, the service has delivered immediate return on investment in terms of freed space and staff time, while also enabling substantial reprint savings and mitigating the risk of lost customers through lack of collateral. The greatest benefit has been felt by international companies serving a network of locations around the world.

Richard Stoughton, Managing Director of Crossflight, comments, As ever, the best new services arise from a real client demand. Global Collateral Management is no exception, having been born out of work with a dozen or so of our major customers. And the fact that shipment ordering is web-based means that deployment is very rapid and adding new users is virtually instantaneous. The savings that companies can realise in terms of storage, staff productivity, and print efficiency alone are compelling. But the real advantage comes from just-in-time collateral availability to ensure that no gaps occur and sales support is comprehensive.

For further press information, please contact Amy Seaman, Lindsell Marketing, on:

++44 207 087 8052


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