Release Date: 01 August 2006
Release ID: 782
A unique way for sisters to express warm sentiments
In the spirit of bonding on Raksha Bandhan, DHL, the world’s leading express and logistics company, has announced the launch of its unique service ‘Rakhi Express’.
The auspicious occasion of Rakhi, celebrated widely across India on the 9th of August this year, is an ideal occasion for sisters to send cherished wishes to their brothers oversees. Uniquely designed, the Rakhi is encased in a silver-coated Thali with small containers for the propitious tilak, and unbroken rice grains that symbolize steadfastness as well as a small kalash for holy water. This inimitable Thali is also decorated with an attractive Diya.
Coupled with an exclusive Rakhi greeting card and envelope, sisters can also personalize their ‘Rakhi Express’ packages. To take this initiative a step further, DHL’s customers will also receive a free gift voucher worth Rs. 250 which they can use for their next express shipment. They also have the option of sending their own Rakhis and gifts that weigh up to 500 gms, which will be picked up free from their doorsteps. The charges applicable for DHL ‘Rakhi Express’ are discounted up to 40 percent compared to standard DHL tariff rates.
With this complete, all inclusive ‘Rakhi Express’ service, DHL lives up to its tagline of going ‘All the Way’ to meet and exceed customer expectations by constantly evolving and providing innovative products specifically designed for customers.
With the same enthusiasm and care of a loving sister, DHL ‘Rakhi Express’ ensures safe, quick and reliable delivery of Rakhis to over 220 countries and territories around the world, including Asia Pacific, Australia, Europe and the U.S. DHL’s advanced tracking system allows customers to monitor and track their consignments anywhere, anytime through SMS, WAP, phone, web and email.
Chandrashekhar Pitre, Head of Marketing, DHL Express India, said, “DHL has always aimed to connect and forge a strong bond with its customers, and the best way to express this sentiment is by offering an innovative service like ‘Rakhi Express’. The sentimental value attached to gifting a rakhi is an integral part of celebrating Raksha Bandhan. At DHL, we not only provide express and logistics solutions to our customers for their consignments but try to analyze what their needs are and determine how best DHL can simplify and meet these needs.”
For more details on ‘Rakhi Express’, customers can call DHL’s 24-Hrs Customer Service helpline at 1800-111-345 or 30-300-345 or can walk into any DHL Express Center to place their orders or book their shipments online. Customers have the option of paying by cash or card.
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