Release Date:
Release ID: 5916

DHL and New Wave Group sign exclusive ocean freight agreement

DHL Global Forwarding, the air and ocean freight specialist of Deutsche Post DHL Group, has signed an exclusive three-year contract with New Wave Group, one of Europe’s leading suppliers of corporate promotional goods, gifts and home furnishings. DHL Global Forwarding’s International Supply Chain business is responsible for transporting an annual volume of approximately 2,400 TEUs and more than 5,000 cubic meters of less-than-container-load (LCL) freight from Asia and the Middle East into the EMEA region.

“We look forward to working with our new customer New Wave Group and provide them with a strong supply chain solution that will assist New Wave Group in growing their business” says Rikke Janum, Senior Business Development manager, DHL Global Forwarding International Supply Chain.

All services will be delivered through a dedicated control tower in Gothenburg, Sweden, supported by a strong operational set-up through-out the Asian region. A transparent, fast and reliable management of all shipments in the New Wave Group supply chain will be achieved by implementing end-to-end visibility of all purchase orders down to item level – from order placement, physical product consolidation services and customs clearance through to fulfillment.

“In DHL we see an ideal partner to strengthen our position as a leading supplier of promotional products. The DHL solution will provide better control in our supply chain and improve our vendor management – allowing us to focus on developing our brands”, comments Magnus Claesson, CBO New Wave Group.

The Swedish New Wave Group is a leading supplier of corporate promotional goods, gifts and home furnishing in Europe with a broad range of brands including Craft, Speedo, Pax, Ahead, Clique and Kosta Boda.
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