Release Date:
Release ID: 5850

MEDION brings trend-setting consumer electronics products to European consumers with DHL’s new multimodal service

Inaugural shipment from Taiwan to Lodz spanned 10,000 km in 21 days – at up to half the time of sea freight and a third of the cost of air freight

DHL Global Forwarding, the leading international provider of air, sea and road freight services, today announced the successful on-time completion of German consumer electronics manufacturer MEDION’s first multimodal rail delivery from Taiwan to Europe. MEDION, a Lenovo company, has been the first to trial DHL’s new multimodal service via Xiamen, China which cuts its shipping time and costs by up to half and two-thirds respectively compared to its previous ocean and air freight options.

“Taking the advantage of efficient trade routes and shipping modes is crucial for the success of businesses that look to benefit from the potential of both China and Europe’s consumer and production markets. Companies like MEDION, implementing such new multimodal solutions at an early stage, do not only operate with greater speed, efficiency and flexibility, moreover this gives them a competitive advantage overall in the respective markets” said Thomas George, CEO DHL Global Forwarding Europe.

An extension of DHL’s multimodal network, the company’s new service for MEDION saw their electronics goods and components transported from Taichung, Taiwan to Xiamen via sea; before embarking on a rail journey through Chengdu, China to Lodz, Poland. From there, shipments are routed to MEDION’s main operations in Germany.

“This successful initial multimodal shipment of MEDION, handled via our expanded network, proves the capabilities of the service. We recognize the opportunities for our customers with these new solutions, complementing the existing DHL air, ocean and road freight services that they are already using, as we aim to support them to achieve their strategic growth aspiration,” said Andre Michel, Head of Marketing and Sales DHL Global Forwarding Europe.” With the ‘Belt and Road’ initiative coming in force we expect this trend to be further fostered for European enterprises, especially with manufacturing hubs along routes like Taichung and Xiamen.

A leading manufacturer of consumer electronic products such as smartphones, laptops, personal computers and video cameras in Germany, MEDION offers innovative, functional and high-quality products direct to consumers as well as through some of the world’s largest international retailers. MEDION’s products are distributed across Europe, Scandinavia, UK, US, Canada and Asia.

“The success of our business lies in being able to provide consumers direct and timely access to our products and also managing and controlling the entire value chain for our retail partners,” said a spokesperson of MEDION AG. “With DHL’s expertise in shipping for the consumer electronics sector, our products are delivered on time in a cost-efficient way – an important element as we continue to grow and sustain our market share throughout Europe and other regions.”

The new multimodal service sees DHL build on its existing multimodal network which connects Taiwan, Japan and China to continental Europe via Russia and Central Asia. DHL’s multimodal routes are closely mapped to China’s “Belt and Road” initiative with the Silk Road Economic Belt and Maritime Silk Road.
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