Release Date: 29 April 2016
Release ID: 5789
The new online booking portal launched in late 2015 by the UK arm of AMI – the world’s largest trade-only airfreight and express wholesaler – has topped 100,000 quotes in its first six months of operation.
“Quote & Book” has also doubled AMI’s live customer base, and increased the overall levels of enquiries received. While Quote & Book has maintained a healthy 15% conversion ratio to firm bookings since its launch, the conversion ratios of telephone enquiries and calls to AMI’s Spot Rates team have both increased.
Transferring so many quote requests - previously handled by telephone - to the Quote & Book site has also enabled AMI staff to allocate additional time to those more complex quotes requiring human intervention.
The Quote and Book site is modelled on AMI’s highly successful Express click2ship model, launched in 2010, and is only accessible to bona fide, pre-approved agent customers. By entering just a few shipment details, the site generates immediate quotes covering both consolidation and direct AWB services, across multiple carriers.
Customers requiring additional value added services – such as nationwide collections, HAWB production, NES entries and security screening - can also request these in their quote enquiry. Prices appear as all-inclusive, but can be broken down; and quotes can be printed, emailed and/or stored on the system for subsequent retrieval to convert to a booking.
Quote and Book embodies a ‘live chat’ facility for instant answers during the enquiry and booking processes; this directly links to AMI’s Customer Services department.
Says AMI VP Europe, Sharon Wright: “We are delighted with the high take-up of Quote & Book, which is now handling nearly 60% of all our quote requests, enabling us to free up staff to help those customers with more detailed enquiries.
“Customer feedback has also been excellent. Users like the speed and accuracy of the system, which enables them to be more responsive to their own customers, improving their prospects of securing new business.”
Concludes Sharon: “AMI was the pioneer in on-line air cargo booking portals 15 years ago, and the Quote & Book portal is the latest in a long series of online initiatives. Quote and Book is simple and fast, and very much in line with the changing way airfreight is booked today.”
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