Release Date: 11 February 2016
Release ID: 5722
NATSO is excited to announce that Points to Partners Inc., the customized loyalty program arm of Professional Transportation Partners, has joined NATSO as a Chairman’s Circle member—the highest membership level for industry suppliers.
Points to Partners—P2P—has more than 25 years of experience in the design and implementation of successful customized loyalty programs. P2P is able to track the shopping habits of motorists and long-haul truck drivers, including when they shop as well as how much they spend. This key information allows truckstop and travel plaza operators to employ specific marketing for a product, select brand or department.
“Points to Partners works with operators to create custom loyalty programs that work in conjunction with existing fuel card programs. This is crucial in today’s competitive operating environment and provides an amazing value add to operators,” said Darren Schulte, NATSO’s vice president of membership. “P2P’s programs offer a substantial return on investment for truckstop and travel plaza operators in the form of increased customer loyalty, higher sales, improved gross margin and greater levels of customer excitement. NATSO is proud to welcome them as a Chairman’s Circle member.”
“Taking our involvement with NATSO to the highest level as a Chairman’s Circle member is a great move for P2P. We’re excited to work with NATSO’s members to help them find the most efficient and cost-effective ways to communicate with their individual customers,” said Mike McCarville, president of P2P.
As a Chairman’s Circle member, P2P will share its industry knowledge and insight with NATSO’s members in a variety of ways, including NATSO’s blog, Stop Watch magazine and The NATSO Show.
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