Release Date: 05 December 2012
Release ID: 5515
It is true that 'Anniversary' ought to be an Annual celebration. However, SFN Head Office is so excited by the progress its Networks have made, that it can't help but mark the 6 month, mid-way Anniversary.
When Kelly Bunyan, SFN Managing Director, launched her first Network, World Freight Network, back in 2004, 70 Members had joined by the end of the first year. After just 6 months, a fraction of the time, SFN has already surpassed this number of Members.
Kelly believes that there is good reason for this: "It's simple. SFN is giving the Freight Forwarder what they want. SFN provides a Networking Solution - an opportunity to solve the problem of how to obtain new business. Consequently, SFN is establishing itself as an International set of Networks at an astonishing pace.
Being the Exclusive Member of a Network, the only company in a given country, is proving to be most popular. However having both styles of Networking (Exclusive and Non-Exclusive) under one umbrella is SFN's USP - it provides choice.
Additionally, acknowledging a company's strengths up front, rather than discovering later down the line, after business has been exchanged, that Company A wasn't really as competent in Project as they claimed to be, ensures that SFN stands out. Having SFN Memberships which directly represent a company's strengths is advantageous."
To ensure that only true Specialists are recruited, Kelly Bunyan and her team have rejected the applications of more than 3 times the current Membership (over 300 applications).
One SFN Exclusive and Non-Exclusive Turkish Member says:
"This network is working :) All members send inquiries, consign there cargos etc...I recommend you to be here also..."
Business is indeed being exchanged. As the size of SFN Membership grows, the traffic exchanged within the Network is equally gathering pace.
If this is what 6 months of Membership can bring, SFN Members and Head Office are looking forward to the next 6 months and beyond.
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