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Release ID: 5182

DHL rolls out Hasbro’s “Autobots” in South China

DHL’s TRANSFORMERS-themed trucks transport Hasbro products in Pearl River Delta Region

Singapore, 10 March 2011: Residents of South China may have noticed two DHL trucks with TRANSFORMERS graphics shuttling across the region. Unveiled recently at DHL’s South China Campus facilities in Yantian, Shenzhen, the two 45-feet giants were jointly created by Hasbro, one of the largest toy makers in the world and DHL, the world’s leading logistics company.

The two DHL TRANSFORMERS trucks have been deployed as part of DHL’s operations for Hasbro in southern China and to promote the upcoming Transformers movie sequel, “Transformers - Dark of the Moon”. DHL provides pick-up services directly from Hasbro’s manufacturing sites; the two trucks will shuttle products between DHL’s Yantian facilities and Hasbro sites in different locations across the Pearl River Delta Region in South China throughout 2011.

Phillip Chin, Global Head, International Supply Chain, DHL Global Forwarding, said, “DHL and Hasbro have enjoyed a long-standing business relationship that began in 2004. We work with the Hasbro team in designing, implementing and managing bespoke supply chain services that fulfill Hasbro’s demanding logistics requirements. The TRANSFORMERS-themed trucks enhance brand visibility and generate awareness for the upcoming movie.

Currently, DHL is managing the trucking and buyer’s consolidation for Hasbro shipments through its logistics network in Yantian. Spanning over 1,000,000 square feet, the logistics facilities offer cross-docking services in addition to a wide range of other value-added services.

Amit Chakraborty, Senior Vice President and General Manager, Hasbro Far East Ltd., said, “Over the past six years, DHL has responded to our business needs with its best-in-class supply chain solutions and value-added services. In addition to these two TRANSFORMERS trucks, we’ve also partnered with Yantian International Container Terminals in co-branding two Rail Freight Locomotives with the TRANSFORMERS theme. These initiatives with companies like DHL are not only great promotions for our upcoming TRANSFORMERS movie sequel but a showcase of shared goals with partners.”

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