Release Date: 28 May 2010
Release ID: 4749
Brands Cargo Express, Transworld Cargo, Rogers IDS, ACS, CEL and Rogers become Velogic Shipping. This new identity adopted by the freight and logistics hub Rogers Group, is the showcase for the integration of different services this center coupled with an international ambition reaffirmed.
Velogic was officially launched Friday, October 9 at the Exhibition Centre in Freeport Operations Mauritius (FOM) to Red Sea in front of more than 400 guests, Mr Philippe Espitalier-Noel (Chief Executive Officer of Rogers & Co Ltd) and Ian Claxton (Managing Director of Logistics Velogic and Rogers) in the presence of Xavier-Luc Duval, Deputy Prime Minister and Minister of Tourism, Leisure and External Communications.
The unique visual identity Velogic comes on dynamic shades of black, scarlet and gray. It is visible to customers and partners around the signs, stationery and all the communications media from this Monday, October 12th. The adoption of a single brand for all these companies is a logical integration taking place for several years. In 2005, companies carrying out various crafts storage, handling, transport and distribution have been grouped into two clusters: Rogers Rogers Shipping and Logistics. These two poles have been integrated in turn in 2008 under one management and one name, Logistics Rogers.
This new configuration allows to optimize the administration and management of these services to provide a complete and coordinated customer.
By launching the single brand Velogic in 2009 and based on the integration of services, Rogers wants to give a new level with its cargo operations and logistics, including international. Velogic, thanks to the legacy of Rogers Logistics, is already well entrenched in this sector in Mauritius.
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