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Release ID: 4657

DHL Scores Gold in Reader’s Digest Trusted Brands Awards

Voted by consumers as one of Asia’s most trusted brands in Airfreight/Courier Service category both in Asia and Singapore

Singapore, 23 April 2010 – DHL, the world’s leading express company, has clinched the Gold Award in the ‘Airfreight/Courier Service’ category at the 12th annual Trusted Brands Awards 2010 organized by Reader’s Digest.

For the second year running, DHL clinched the overall Gold Award for Asia and also received a Gold Award in Singapore and six other Asian countries. Continuing its winning streak, this year’s win marks the fourth Gold for DHL in Singapore since 2004.

John Pearson, CEO, DHL Express, Asia Pacific and EEMEA said, “We are honored to be voted one of the most trusted brands in Asia by close to 8,000 consumers surveyed in Asia. The DHL brand spans more than 42 countries and territories in the Asia Pacific region and our goal is to provide service excellence to our customers in each of these geographies.”

DHL continues to be the chosen brand for consumers also as a result of its longstanding support of and partnerships with key industry leaders. Since 2004, for instance, DHL has been providing logistics solutions for the renowned Formula 1TM races as Official Logistics Partner, furthering its commitment to the global sports attraction.

“DHL’s global brand presence through strategic partnerships fortifies awareness of our brand amongst regional and global audiences. The award demonstrates that we are on the right track with the right partners and we are extremely encouraged by the support of our customers.” added Pearson.

DHL’s reach and expertise spans multiple industries and in 2010, it is also the official international express and logistics partner for IMG’s Fashion Weeks. These comprise a series of prestigious shows produced and/or represented by IMG Fashion in ten countries across four continents, including Mumbai, Sydney and Hong Kong.

In Singapore, DHL continues to demonstrate its support for industry and national events such as the Singapore Air Show 2010, where it took on the role of Official Courier and Business Centre partner.

The Reader’s Digest has been conducting the annual Asia’s Trusted Brand survey since 1999 to uncover consumers’ perceptions of their most trusted brands in Asia. Working with Synovate, the survey aims to identify endearing brands that have uncompromised support from affluent Asian customers. Carried out in eight key markets in Asia – China, Hong Kong, India, Malaysia, Singapore, Taiwan, Thailand and the Philippines – through questionnaires and telephone interviews, close to 8,000 consumers were polled for this year’s survey, arriving at the various awards distributed across all 43 categories per country. Run by the world’s largest-selling magazine, the Asia’s Trusted Brand survey is a market leading, representative survey that presents unbiased and credible results which serve as an influential source of information on the most trusted brands in Asia.
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