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Release ID: 1747

Multivariate Testing by Maxymiser Delivers 13% Conversion Uplift to LOVEFiLM

Benefits of Multivariate Testing for Website Optimisation Demonstrated

London 04 May 2007.



Maxymiser's Mark Simpson is to reveal how the company's multivariate testing system delivered a 13% increase to LOVEFiLM's online customer conversion figures. Speaking at next week's Internet World Simpson will use the example of LOVEFiLM to demonstrate how small optimising changes produce significant boosts to conversion rates of websites like LOVEFiLM.



LOVEFiLM is the UK and Europe's leading online DVD rental provider. By deploying multivariate testing to optimise LOVEFiLM's free trial sign up page, Maxymiser delivered a 13% uplift in conversions within one week through very minor alterations. The test allowed a number of call to action designs to be tested for visitor response against the default content. Maxymiser's unique website optimisation technology allowed for easy implementation of the test and provided clear statistical reporting on the outcome.



The Internet World show is a key UK event for internet marketers and entrepreneurs, taking place at London's Earl's Court from 1st - 3rd May 2007. Maxymiser's talk will be given on Wednesday 2nd May at 12.30pm in the Revolution Zone. Demonstrations of their web optimisation technology will be available at Maxymiser's stand W461.



Internet World is a free to attend event, full details and a registration page may be found at www.internetworld.co.uk . Learn more about Maxymiser multivariate testing for website optimisation at our website.



About Maxymiser



Maxymiser optimises the effectiveness of any website's content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so. As a result website owners can refine and finesse content and design offers time and time again to capitalise on strong performing features and remove the weak.



Press demonstrations of the Maxymiser product and high resolution company logos are available upon request. The Maxymiser website may be found at www.maxymiser.com .



Press Contact



Alasdair Bailey

Senior Partnerships Manager, 0131 220 1313



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