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Release Date:
Release ID: 1326

Swift’s sea-air model maintains top-rate performance

One of the region’s leading freight forwarders, Swift Group, recently announced that its product Sea-Air Model (SAM) managed to maintain top-rate performance during the last quarter of 2007 and the first quarter of 2008, meeting 99% of its KPI.

Press Release

SAM or Sea-Air Model is a multimodal transport operation which combines sea and air modes of transport from the Far East to Africa via Dubai. Shipments travel by sea freight from the Far East to Dubai, where Swift promptly transfers them to the Dubai International Airport. Using premier airlines, shipments are air freighted from Dubai to a number of African destinations.



“Providing a multimodal transport solution into Africa presents multiple challenges in synchronizing modes of transport. We hope to achieve once again 100% performance record for SAM, as we had on the first quarter of last year. But we’re happy to meet 99% of our KPI – it has been an enormous challenge for the whole group to maintain such KPI level, but we’re continuously aiming to do better,” said Vincent Brank, Group Executive Director, Swift Group.



Swift recently opened an office in Addis Ababa, Ethiopia to ensure a more efficient movement of cargo to various destinations in the continent that the Group services, including key locations in Burundi, Democratic Republic of the Congo, Kenya, Rwanda, Tanzania, Nigeria, Togo, Ghana, Ivory Coast, Senegal, Uganda, and Zambia.



SAM has not only defeated backlogs at Far Eastern airports, but has successfully achieved on-time deliveries to clients in Africa. To date, SAM services 15 destinations in Africa; and according to Brank, Swift’s target is to serve 31. “This year, Swift plans to add more origins and destinations for the SAM service, now that the product has received wide recognition from African importers,” he added.



Swift has decades of experience in sea-air combined transport to Europe, and has applied that expertise to Africa in order to create the first multimodal transport solution for the continent.







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