WMX Europe 2008

The overall theme of the 2008 event is 'Re-defining Mail & Express'. All businesses need to continue to adapt, change and re-invent themselves if they are to remain successful. The mail and express industries in Europe, faced with liberalisation, globalisation and economic uncertainty, need to re-define themselves as never before. WMX Europe 2008 is specifically designed to help them be more successful in responding to this challenge.

How to become more responsive and more relevant? There are new types of consumers--and new types of industry users--out there who are demanding different approaches from post and parcels operators. The huge growth in B2C deliveries on the back o the explosion in the use of the internet is perhaps the most obvious solution. But there are also challenges for our industry in the growth of small traders; requirements for greater security; freedom of choice for consumers in how they are communicated with; and the increasing impact of global supply chains. These are the sorts of responsiveness issues WMX Europe will address.

There are also major challenges to the relevance of mail and parcels. Can the industry become more green? How can it reduce its carbon footprint? Who can we learn from?

For mail in particular there are also issues of relevance arising from the challenges to its role in the communications mix, and, not least, finding a sustainable role for direct mail in a greener, more technologically advanced, future.

The mail sector in Europe now has a much clearer path to full liberalisation, leading to additional pressure to re-define the post's role.

A conference addressing the issue of 'Re-defining Mail & Express' has never been timelier.