Freightnet Blog

In today’s climate it is essential that marketing funds are assigned as cost-effectively as possible. With more and more companies going under and business take-overs becoming an hourly regularity, there has never been a more important time to concentrate your efforts in the markets that matter.

Freightnet.com has not been developed overnight. Nor is it just a ‘passing phase’. With a decade of experience in helping to generate as much business as possible for its members, Freightnet has moved from strength to strength in all areas. This growth along with carefully developed partnerships and relationships has ensured that the world’s largest multimodal freight and logistics resource will remain this way for decades to come.

The re-launch of the website this year has allowed for far more advanced development along with space for a potentially unlimited number of features. Not only has our signature ‘Freight Quote’ system helped to generate new business for many of our members but soon to follow suit will be the likes of ‘Cargo Insurance’ and ‘Freightnet Legal’. These are specialist departments concentrating on the products and services most important to the loyal members of Freightnet.

Again, the future growth of the Freightnet model is unquestionable. But where does this leave marketing? As I said before, it is these challenging times when we should be looking to the most cost-effective means of spending money to help accumulate business for now and the future ahead. From the outset, Freightnet is an accomplished tool that aims to be the one-stop shop for all your freight and logistics needs. However, the site has become so much more than just a tool. In its expansion covering every corner of the globe, Freightnet has now become one of the few ultimate portals for business generation. With more services being compiled on a regular basis and more and more members joining every day, Freightnet.com is constantly being viewed by the most important people in the industry. Potential clients, from ship brokers to logistics recruitment firms. Importers and exporters around world swear their livelihoods to the business generated by the Freightnet model.

How does this work for you? Simple! We know that times are hard and that generating new business is a tough task at the best of times. This is why we have arranged our advertising in such a way to suit your needs. You pick the country, the continent or the web page. You decide how many people you want to see your banner from within those areas, and that’s what you pay for. We know how many people we get visiting our site and where they are visiting, but this doesn’t help you in your quest for the best pound for pound effective form of advertising. Guaranteeing you that the number of views you pay for does! Paying for time may seem like the obvious choice when advertising but, how many viewers are you actually getting? In the holiday periods throughout the year, or during a recession when there may be less people looking to import or export, how much exposure are you really getting for your money?

2010 promises to be an exciting year for business on a global scale. As the economies worldwide grow in strength, where will you be for the BOOM that follows every downturn? By ensuring your place amongst the most cost-effective markets in the world, you are not only preparing to compete in the good times ahead but you are preparing to win in those times.

Please visit our advertising page to view more details and complete the form for more information from Ash Howles or Craig Gray.