Hellmann provides the X-factor for Bon Jovi world tour.

Hellmann Worldwide Logistics UK put on a star performance of its own recently, when providing logistical support for rock band Bon Jovi’s world tour.

Hellmann Worldwide Logistics UK put on a star performance of its own recently, when providing logistical support for rock band Bon Jovi’s world tour. Supporting the ‘Have a Nice Day’ tour’s main logistics provider, Cargo World Logistics with storage and distribution services across Europe, Hellmann’s premium SystemPlus package provided an integral component of the supply chain for promotional merchandise.

Les Walter, Director of Cargo World Logistics commented:
“The service provided by Hellmann for the Bon Jovi tour in Europe was second-to-none. The Hellmann staff and warehouse team were always courteous and efficient with both ourselves and our clients, and the SystemPlus service provided the perfect solution for our time-critical consignments.”

Merchandise for the entire European leg of the tour, including tee shirts, programmes and promotional materials were stored at Hellmann’s depot at London Heathrow, before being distributed to venues across the continent using the SystemPlus time-guaranteed delivery service. Service levels were of such a standard that once the band had completed its final European gig, Les Walter sent a personal letter of thanks to Hellmann’s team at Heathrow.

Andrea Burnham, Trade Partner Manager at Hellmann commented:
“It has been very exciting to be part of the supply chain for such a large-scale and high-profile tour such as this. We always try to deliver exceptional levels of customer service, and to receive a personal letter of thanks from Les Walter was a real honour.”

“We established a fantastic working partnership with Cargo World, and I’m sure it is a relationship that will continue to flourish with further projects in the future.” She added.